An enduring type of garment is the speciality here. Has been since 2009. Something which lasts, in other words; something which stands the test of time, not only by quality, but by design and by value, too.
What you have, then, is a garment that serves its wearer in an unassuming sort of way — in the background, simple and modest, but useful when called upon — over many years. It is less unassuming when it comes to how it is made — involving as it does makers, if not the best at what they do, then certainly in the top one. Shirts and jackets and trousers are cut and sewn in workrooms which do so only for shirts or jackets or trousers. Knitwear is hand-framed in one or another far-flung corner of an island. Cloth, often hand-woven, comes from mills very much above, if you will, the run of most mills. Buttons, buckles, and so on are made by old hands in old establishments. Made in the British Isles, the lot.
Having worked for years on Savile Row in London — a byword, once upon a time, for enduring quality — it seems a sensible way to go. It is a way not without cost, it must be said. But, since it is a cost free from the tyranny of the markup and the sale, the price — like the worth of the garment to which it is attached — stays always, always, the same.