An enduring type of garment is the speciality here. Has been since 2009. Something which lasts, in other words; something which stands the test of time, not only by design, but by quality and by value, too.
What that starts with, then, is a design which meets the needs not only of today and tomorrow, but the tomorrow after tomorrow, too, and of any number of tomorrows after that. It is a design which has designs to be, above all, pleasing to wear and satisfying to use, and, all the while, to go about its business in a way best described as unassuming.
Less unassuming is how the design is manufactured, involving as it does makers, if not the best at what they do, then certainly in the top one. Shirts and jackets and trousers are cut and sewn in workrooms which do so only for shirts or jackets or trousers. Knitwear is hand-framed in one or another far-flung corner of an island. Cloth — often hand-woven — comes from mills very much above, if you will, the run of most mills. Buckles and toggles and so on are made by old hands in old establishments. Made in the British Isles, the lot.
Having worked for years on Savile Row in London — a byword, once upon a time, for enduring quality — it seems the most sensible way to go. Comes with costs, this way, true, but since discounts and promotions and sales are never part of the equation, the price — just like the value of that to which it is attached — stays always, but always, the same.