Iteration, iteration, iteration
Thursday, 3rd April 2014
“If it ain’t broke,” it’s easy to say, “don’t fix it.” How unambitious. How very much and completely the wrong way to look at things. No — if it ain’t broke, you have your ready-made safety-net for if or when you make a pig’s ear of things, and it really does end up broke. If it ain’t broke, what excuse for not trying to move whatever it is on just a little?
Coming up this week is the fourth iteration of the tour jacket. It is ambitious, the tour jacket. Never a jacket to rest on its laurels. Over the past three years, it has undergone three, annual, iterations. Set your watch by them almost. The first was in 2011. Cotton-drill, two-way patch-pockets, a fold-down collar, and a cycling-friendly internal strap based on those of old hunting jackets — which, back then, was something of a novelty.
One year later, cotton-drill gave way to the more serious heft of 11-wale corduroy, and a collar-facing of wool-cashmere was added for the comfort of the chin and the nape. Then, last year, came the third evolution of the tour jacket. More of a step-change, this one. In came the all-weather wonder-cloth Ventile cotton, and a much larger and rounder collar, this time of wide-wale cord. The back-hem was lengthened — the hunched cyclist’s modesty in mind — and at the shoulders came a gusseted “action-back” underpinned by stretchy space-making Airtex. Inside, meanwhile, the convertible back-strap remained, and was joined by a series of headphone-socket loops and a smattering of aeration holes.
Tomorrow comes the tour jacket mk. 4. Iteration, iteration, iteration, and again iteration.